Description

Business Management – Complete Course Overview

Global trade is the backbone of modern economies, and import & export plays a vital role in connecting businesses with international markets. With the integration of Digital Marketing strategies, businesses can now expand their reach, attract global buyers, and maximize profits faster than ever before.

Our Import and Export With Digital Marketing Course is designed to provide a step-by-step learning path—from understanding trade fundamentals to using digital platforms for client acquisition, branding, and global expansion.

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🌍 What are Imports?

Imports are goods and services brought into a country for domestic consumption or resale. These goods may arrive through:

• ✈️ Air

• 🚢 Sea

• 🚚 Road

• 🚆 Rail

• 📦 Postal services

They also include commodities like crude oil, natural gas, petroleum derivatives, electricity (through transmission lines), and even cross-border digital services.

👉 Customs regulations require importers to declare all goods, ensuring compliance with government policies, tax systems, and safety standards. Some products may be restricted, regulated, or prohibited, depending on national and international trade laws.

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🌎 What are Exports?

Exports represent goods and services sent out of a country to international markets. They not only generate revenue but also strengthen national economies.

• Exports are monitored by Customs Authorities, ensuring proper documentation and compliance with trade laws.

• Accurate trade statistics are vital for government policies, global partnerships, and economic growth strategies.

• A strong export system leads to foreign exchange earnings, job creation, and global recognition for businesses.

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📘 Course Outline – Import & Export Training

This comprehensive course will cover the foundations of international trade, legal requirements, business communication, and practical documentation.

✅ Business Setup & Registration

• Types of Company Structures

• How to Register Your Firm in Pakistan

• NTN (National Tax Number) Procedure

✅ Import & Export Documentation

• Sampling and Types of Sampling

• Invoice Introduction & Types of Invoices

• Business Letters & Communication (Introductory, Reminder, etc.)

• Purchase Orders, Custom Documents, and Packing Lists

• Price List Development in Excel

• Undertaking Letters for Anti-Narcotics

✅ Trade Policies & International Terms

• Types of INCO Terms (FOB, CIF, EXW, etc.)

• Terms of Delivery & Terms of Payment

• Description & Types of L.C (Letter of Credit)

• Rebates, SROs, and Trade Associations

✅ Client & Market Research

• Client Searching through Traditional & Classic Methods

• Social Media Client Searching & Lead Generation

• Website Categories & Their Importance in Global Trade

✅ Customs & Shipping Procedures

• Import Documentation and Clearance Process

• Shipping Cost Calculation

• Packing Lists, Indents & Form “E”

• Supportive Documents for Export Clearance

✅ Office Documentation Skills

• Microsoft Word (Business Letters & Formal Docs)

• Microsoft Excel (Invoices, Packing Lists, Price Lists)

• Microsoft PowerPoint (Business Presentations)

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📢 Course Outline – Digital Marketing for Import & Export

This module integrates modern digital strategies to help traders find international buyers and build global brands.

• Finding Special Keywords & Hashtags (SEO + Social Media Optimization)

• Search Engine Optimization (SEO) for global ranking

• Search Engine Marketing (SEM) with Google Ads

• Social Media Advertising (Facebook, Instagram, LinkedIn, TikTok, Twitter)

• Video Marketing (YouTube, Reels, Shorts for global engagement)

• Content Strategy (Blogs, Articles, Case Studies)

• Display Advertising (Banners, PPC campaigns)

• Email Marketing for International Clients

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🚀 Why Choose This Course?

• Industry-Focused Training: Practical examples and real-world applications.

• International Scope: Learn how to build global connections and reach new markets.

• Hands-On Practice: From Excel invoices to live digital marketing campaigns.

• SEO & Digital Growth: Learn how to attract buyers organically with search engines and social platforms.

• Career Growth: Perfect for entrepreneurs, students, and professionals aiming to enter the global trade industry.

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🔑 Benefits of Import & Export With Digital Marketing

• Build an international trading business from scratch.

• Understand customs regulations and compliance.

• Learn to create professional invoices, packing lists, and business letters.

• Use Google Ads, SEO, and Social Media Marketing to attract global clients.

• Stay competitive in the modern digital economy.

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✨ This Import and Export With Digital Marketing Course combines traditional trade knowledge with modern digital tools, giving you a competitive edge in today’s globalized market.

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Global Tech Computer Courses – Learn & Grow Your Skills

Global Tech is the Best Computer Training Institute in Sialkot offering professional IT, eCommerce, and digital marketing courses. We provide short courses, diplomas, and online classes to help students build their future.

Popular Computer Courses

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